Skilled special team players make the difference in closely contested football games. They battle for field position and crucial, extra points.
Similarly, good freelance writers help businesses gain marketing advantage against the daily challenges of running a business.
Here’s the 3-point advantage a freelance business writer delivers:
1. Forward progress
A freelance writer can help you get around the day-to-day business concerns and tasks that stop you short of your marketing goals. Like an offense under pressure, your in-house staff may be stymied by everything else they have to do. And you end up making little or no forward progress.
But when you hand off writing and marketing projects to a freelancer, the creative work – which can be time-consuming to you – gets done as you maintain and build your business. And don’t worry: With a good freelancer you don’t lose control over the project. The freelancer will work out a timetable for the project with you, keep you updated, share ideas and concerns with you, and give you final approval.
2. Focused attention
This directly relates to the first point. The freelance writer, like a special team player, has a specific job to do and the skill and experience to complete it, without the distractions you have.
Some freelancers are generalists in marketing and public relations communications. They write for a range of business types and can take up an array of writing assignments – press releases, web content, newsletters, case studies and sales letters, for instance. Others specialize in certain types of writing or industries – manufacturing, retail or health care, for instance.
3. Victory over the ‘Curse of Knowledge’
We humans fall into the trap of becoming too close and familiar with our own products, services and areas of expertise. We know what we know, or do, or sell. But explaining this so others easily catch up to our level of understanding – that’s a different matter. Authors Chip and Dan Heath call this problem the Curse of Knowledge in their book Made to Stick: Why Some Ideas Survive and Others Die. (I’ll focus on this in a future post.)
Scoring against the Curse of Knowledge is where a good freelance business writer shines.
Freelance writers help their clients see the big picture and better understand what’s important to customers. Freelance writers help clients focus less on product features and more on the benefits that drive sales.
Now for the extra point…
Freelance writers have an advantage, from a business client’s perspective, over special team players.
Special team players get paid whether they’re on the field or on the bench waiting to be called in. Freelance writers get paid only when they’re working on a project.
And like special team players, we’re ready to get to work.
Contact me today to learn how I can assist your team.